This Is Parenthood

It's not all smiley faces and cute giggles. Mucky faces, non-stop screaming and worn-out parents all feature heavily in WaterWipes' totally truthful new campaign. 😅 This Is Parenthood is an honest celebration of the realities of parenthood-and we think mummies and daddies all over will relate all too well...


AgencyThe Brooklyn Brothers
Agency ProducerSpru Rowland


Production CompanyPulse Films
DirectorLucy Cohen


Post-Production CompanyBig Buoy
ColouristMark Horrobin
Flame ArtistAntonio Jimenez
Sound DesignNick Olsouzidis
ProducerJenna Le Noury