The beautiful and historic streets of Turin, Italy are the setting for the Range Rover Evoque’s global campaign. Award winning director Vince Squibb of Gorgeous worked with Tag and Y&R to bring alive the concept of the Evoque arousing love at first sight.
The ad was later tailored to launch China’s own Range Rover
manufacturing facility. Big Buoy used techniques including rotoscoping and
tracking to change the colour of the car throughout the ad from blue to black,
matching the new Chinese made Evoque.
Range Rover Evoque Tram | Agency Tag | Director Vince Squibb
Range Rover Evoque Tram | China | Agency Tag | Director Vince Squibb