• Big Buoy - Paddy Power: Change The Game

Paddy Power: Change The Game

The #RainbowLaces campaign first launched in September 2013 to a great reception from 54 professional clubs, generating a staggering 320 million Tweets from the public in the UK and Ireland. Famous names among that number included Joey Barton, Ed Miliband, Oliver Giroud, Matt le Tissier, Boy George, Gary Lineker and Stephen Fry!

Big Chop's Colin Sumsion cut the latest film for this year's campaign. The TV & Cinema ad starring the Arsenal team is part of a much larger scale event, which has gained coverage on the Rainbow Laces initiative in London's Metro newspaper, and even support from the Premier League.

The Campaign launched on Friday 5th September and continues over the week leading up to the weekend of the 13th/14th September where professional teams, amateur teams and fans with be wearing rainbow laces to show support.  

To get your rainbow laces head over to a Paddy Power store or you can head to Stonewall.org.uk and follow their instructions on how to get your pair.