Marks and Spencer: The Art Of Transformation

Marks & Spencer’s campaign ‘The Art Of’ kicked off in September 2015. The online campaign encompassed seven edits; Transformation, Boho Chic, Comfort, Living, Strutting, Tailoring and Toddling.

The edit was completed by Big Chop’s Shaun Gardiner and the VFX by Big Buoy’s Jack Stone.

Delivering for online advertising meant that Shaun had to take into account the screen resolution of Instagram. “We cut initially choosing the best shots and then re-racked for Instagram.”

Agency: AKQA
Agency Producer: Quiche Campbell
Creatives: Raphael Campos & Martin Westberg

Production Company: Caviar
Producer: Nicola Kenney
Exec. Producer: Beth Montague
Director: Lucy Luscombe

Edit House: Big Chop
Producer: Polly Durrance
Editor: Shaun Gardiner

Post-Production Facility: Big Buoy
Producer: Polly Durrance
Flame: Jack Stone
Grade: Mark Horrobin