Land Rover Can And Will Campaign

As part of the campaign for new Discovery, Oscar winning director Kevin MacDonald collaborated with Big Buoy to develop a series of inspirational short films along the theme of “I can, and I will”.  Each vignette tells the story of the triumph of human spirit - defiance in the face of adversity, and features real characters as diverse as a recovering amputee, a surfing pensioner, a daredevil, and more.

Big Buoy developed the look for each of the seven background stories, which were all treaded independently for colour grading and beauty VFX, as well as delivering the 60'' and 30'' montage edits for TV and cinema deliveries.

Land Rover Can and Will 60'' Montage  |  Agency RKCR/Y&R  |  Director Kevin MacDonald  |  Production Company Rogue Films




Can and Will Climber  |  Agency RKCR/Y&R  |  Director Kevin MacDonald  |  Production Company Rogue Films
Dave MacLeod's Story




Can and Will Bude Pool
  |  Agency RKCR/Y&R  |  Director Kevin MacDonald  |  Production Company Rogue Films
The Friends of Bude Sea Pool's Story




Can and Will Electric Defender
  |  Agency RKCR/Y&R  |  Director Kevin MacDonald  |  Production Company Rogue Films
Jeremy Greenwood's Story




Can and Will Invictus  |  Agency RKCR/Y&R  |  Director Kevin MacDonald  |  Production Company Rogue Films
Mike Goody's Story




Can and Will Surfer  |  Agency RKCR/Y&R  |  Director Kevin MacDonald  |  Production Company Rogue Films
Gwyn Haslock's Story




Can and Will Virgin Galactic  |  Agency RKCR/Y&R  |  Director Kevin MacDonald  |  Production Company Rogue Films
Beth Moses' Story



#canandwill